Top 7 Companies to Conduct Market Research in Vietnam – 2022 Update

Conducting comprehensive market research is a critical step to building your strategic plan for a successful market entry into Vietnam.

The gathering, assessment, and interpretation of data for the purpose of assisting businesses in making wise decisions is known as market research. This step is critical while building your strategic plan for a successful market entry into a new market, like Vietnam. It assists you in assessing the viability of the market, establishing the kinds of marketing messages you should offer and how to convey them, as well as the demands of your audience and your target market for your goods or services. For emerging markets, timing is a crucial factor in opening a branch office or introducing a new market, and only proper research will give you an idea of whether or not the timing is right.

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There are widely preferred market research firms that are highly qualified and trusted by peers. In this article, we’ll cite some of the top Market Research firms in Vietnam that can help with a successful market entry. 

1. Orissa International

Orissa supports businesses looking to expand into Southeast Asia’s major markets, including Singapore, Malaysia, Thailand, Indonesia, Vietnam, and the Philippines. What sets them apart from the competition is their focused local knowledge of the region of SEA, and their unique selling proposition is their bespoke solutions for companies in the region. These customized market entry solutions include: analyzing the market and the factors which will affect your company, identifying key growth opportunities, and interviewing key players in the market to collect relevant data. We recommend Orissa for businesses specifically looking to expand their presence in SEA. Find out more


Established in 2002, Cimigo is one of the leading market research firms in Vietnam and Indonesia. With 120+ research experts on the team, Cimigo provides businesses with impeccable market entry research, from market size, target audience, and underlying opportunities to risks involved. 

Cimigo provides infallible research data in the following areas: 

  • Financial Services 
  • Automotive 
  • Healthcare
  • Retail 
  • Education 
  • Travel
  • Hospitality 
  • Consumer Goods.

Cimigo’s experts have a knack for understanding customers’ thoughts and exploring their emotions at certain lengths through comprehensive surveys. Cimigo leverages a multifarious mix of online, mobile, and personalized approaches to understanding what motivates consumers. They are only located in Indonesia & Vietnam for now, therefore we recommend Cimigo for anyone doing business in these two emerging markets. For more info, click here.

3. YCP Solidiance 

YCP Solidiance is a strategic consultancy firm based in Asia with 17 offices in Asia, North America, and Europe. They are a unit of the YCP Group, which is a worldwide management consultancy and primary investment firm. The YCP Group and Solidiance have combined to become YCP Solidiance. Their journey began in 2006, and their worldwide presence has continued to grow since then.

They provide strategic consulting services to a vast client base in a wide range of topics. They strive to deliver the finest possible advisory services to their clients by having a presence in over 20 important Asian markets and beyond.

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Their team of experts has extensive experience and technical skills in a variety of sectors, allowing them to assist customers in making better business decisions. They not only develop ideas but also put them into action firsthand in their own enterprises to ensure an advantageous impact.

The following are the industries YCP Solidiance operates in: 

  • Automotive & Mobility
  • Chemicals & Energy 
  • Constructions & Infrastructure 
  • Consumer & Retail
  • Finance 
  • Healthcare
  • Manufacturing 
  • Private Equity & Investment 
  • Technology, Media & Telecommunication

4. Nielsen Holdings Inc.

Nielsen Holdings Inc. is an information, data, and market measurement giant based in the United States with a presence in Vietnam. The firm is currently a component of the S&P 500 and is listed on the New York Stock Exchange. As of the publishing of this article Nielsen stands as the largest market research company in the world, with a reported annual turnover rate of USD 6.5B.

Nielsen provides the media business with the most precise knowledge of what people listen to and watch by linking clients to audiences. Nielsen tracks audience preferences across all channels and platforms, including podcasts, streaming TV, and social media. Companies and advertisers can recognize the most critical possibilities and drive growth when they are genuinely linked to their audiences.

Nielsen’s team strives to maximize clients’ ROI by acknowledging how their advertising and marketing approach affects their audiences and consumer behavior in detail.

Due to its size, Nielsen generally serves the largest corporations and multinationals operating in Vietnam.

5. Kadence International

Since its inception in 1991, in London, Kadence International has helped clients looking for market opportunities across the world, with its offices in Asia, Europe, and the US. Despite their global presence, they leverage personalized approaches to the smallest of projects. Kadence Vietnam, with its team of highly qualified members, has a deep understanding of the cultural and ethnological roots of the concerned region. 

With numerous nominations and awards in the past two years, and over 900 projects handled so far, Kadence International reigns in the field of market research. They conduct effective researches in the following sectors: 

  • Advertising 
  • Agriculture 
  • Animal Health 
  • Automotive 
  • B2B
  • Consumer Goods
  • Ecommerce 
  • Finance
  • Food and Beverage
  • Kids and Youth
  • Media
  • Technology 
  • Telecommunications 

6. Virac Research

Virac is an entirely local firm only focusing on the Vietnam market. They specialize in particular with regard to Industry Research, as they have one of the most comprehensive databases on all companies registered in Vietnam, with key data around their size, industry and more. Their unique selling point revolves around their deep understanding of the Vietnam market, backed by a plethora of data, that most competitors don’t have, specifically on Vietnam. We recommend Virac for any company needing assistance with conducting an R&D plan in Vietnam. Find out more.

7. Q&ME

Q&Me is a market research firm that provides unparalleled consumer trends and insights for business success in Vietnam. They are based in Japan with branch offices in Vietnam & Singapore. Q&Me leverages cutting-edge technology to conduct quantitative and qualitative surveys online to deliver crystal clear, and actionable market data at affordable prices. 

As Vietnam’s leading market research firm, Q&Me strives to re-invent market research with technology. They operate in two ways: For online market research, an online chat survey connects you with the ones you would like to know more whereas, for offline, interviewers collect the data by conducting surveys through their in-house web and mobile application.

The following are the industries Q&ME operates in: 

  • Food & Beverage
  • Technology
  • Manufacturing 
  • Consultancy Agencies & Others.

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Tomas Svoboda - Cekindo - Vietnam Country Manager

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Ing. Tomas Svoboda

Tomas is the co-founder & Chief Business Development Officer responsible for Vietnam. His role is to define the key potential of the Vietnamese market and to ensure that Incorp's branch in Vietnam provides its clients with smooth and hassle-free market entry solutions.